FORD
Art Direction / Illustration / Design
Ford called out a homophobic response to a Ranger Raptor
video by creating the real-life “Very Gay Raptor”.
Ever since, Ford has been proudly using its toughest
nameplate to redefine what “tough” actually means. Now,
the Next-Gen Ranger Raptor is picking up the torch in
Ford’s mission to work side-by-side with the automotive
industry and LGBTQ+ community to drive out discrimination.
One of my standout projects was the design for the Ford Gay
Raptor, where I drew inspiration from the vibrant LGBT
community. By incorporating bold LGBT colours, elements like
the rainbow, sparkly gold accents, and playful heart emojis,
I aimed to celebrate diversity and inclusivity through design.