Branding / Design / Art Direction

The "Winter Riders" campaign for Deliveroo was

conceived with the aim of promoting safety and

awareness among food delivery drivers during

the challenging winter months. Focused on

encouraging Deliveroo riders to prioritize safety

checks such as inspecting tires and testing

brakes, the campaign aimed to enhance their

preparedness and caution on the roads.

Through a series of visually engaging graphics

and informative content, the campaign not only

highlighted the importance of these

precautions but also underscored Deliveroo's

commitment to the well-being and professionalism

of its fleet. By fostering a culture of safety and

responsibility, "Winter Riders" not only aimed to

ensure a safer work environment for drivers

but also projected Deliveroo as a brand that

prioritizes both its workforce and

community safety.

Art Direction / Branding / Design

SpaceMakers is a community-building initiative 

at Hogarth Worldwide that supports black and 

minority ethnic people, mental health, celebrate 

cultures, promote change, and provide a safe 

space for dialogue.

The branding concept of SpaceMakers as 

depicted in the logo revolves around the 

interplay of space within the typography. The 

key elements, especially the unusual spacing 

between letters and the stylized gaps in some 

characters, visually represent the idea of 

creating or holding space. It uses negative 

space and creative typography to symbolize 

openness, inclusivity, and transformation.

Art Direction / Illustration / Design

RAW Mag UK is a contemporary cultural

publication aimed at 25-35 year olds, 

featuring art, fashion, music and current

events. Before launch, I created the whole

visual identity of the magazine, including

the logo and all aspects of the website layout. 

I regularly help with the art direction and

visual identity, by designing social media

material, banners, headings and

advertisements for the publication. 

UI Design / Web design / Marketing campaign

This campaign for Cisco utilises a futuristic 

and vibrant aesthetic, drawing on themes of 

connectivity, progress, and innovation.

This design effectively combines futuristic and 

technological imagery with a clear message 

about cloud-managed wireless connectivity. 

By evoking a sense of progress, exploration, 

and potential, it positions Cisco as a forward-

thinking company ready to lead the next phase 

of digital and wireless evolution. The retro-

futuristic style adds a creative edge to the 

campaign, making it stand out while still being 

professional and focused on the message 

of innovation.

Branding / Illustration / Art Direction /

Web Design / Fashion Photography

Born out of pure love for music, this clothing

brand feeds on nostalgia and the transition of

psychedelia from the 60’s through to the 90’s.

Mixing tribal inspirations borrowed from a

partially Mexican heritage with the hippy vibes

of the Californian psych-rock scene, Out of Tune

embraces the values of freedom and equality

through a unisex approach.

UI Design / Email design / Marketing campaign

Pearson is the UK's largest awarding 

organisation offering academic, vocational 

and work-based learning qualifications.

The design concept behind these email 

templates is centered on creating an 

engaging, youthful aesthetic by utilizing 

colorful blocks to break up content in a 

visually appealing way. This block-based 

layout makes the emails more digestible 

and approachable, aligning with a younger 

audience that values clarity and simplicity. 

Each block is distinct, filled with vibrant 

colors like yellow, pink, and blue, which not 

only draws attention to different sections 

but also helps segment the information into 

manageable, easily scannable chunks. 

The use of bold, high-contrast backgrounds 

enhances focus on key elements such as 

calls-to-action and important messages, 

ensuring that the content stands 

out effectively.

Art Direction / Product Photography /

Graphic Design

“Flying high” is a campaign created for this

well-known active sports footwear brand to

mark the release of a new line of Vans

“Authentic”. The concept revolved around the

idea of lightness of the shoes and how they

allow you to perform showtime skateboard

tricks, while maintaining the timeless look.

Stylish and comfortable, Vans trainers give you

a feeling of “walking on air” whether you’re a

professional skater or just finished a long

day at work.

Branding / Packaging

Mexican brand of handcrafted liquors based

in the City of Puebla, La Mina is particularly

famous for their unique liquor, Remedio.

This 'hangover cure' consists of over 20 kinds

of herbs. Operating since the 40's, La Mina

turned into a classic brand of choice in the city.

The inspiration behind this project comes

from the classic Mexican signage mixed with

50's influences. It incorporates elements of

the 'neo-mexican' style emerged in the Mexican

art of the 1900s, infamous because of it's

strictly folkloric connotations.

The color palette and the typographic treatment

conveys a feeling of traditional heritage,

vibrancy of flavours and local character.