PONCHO 8

I've worked with Poncho 8 on a range of projects, 

including product photography and POS & digital 

asset creation, with the aim to make the brand image 

more authentic. The campaign below was inspired 

by Mexican popular street signage from typical small 

businesses called "tienditas" featuring hand-painted 

signs on their facades. By combining Mexican tradition 

with a modern aesthetic, this new design direction 

helped to refresh the image of the brand.